Creating and publishing content positions your company’s subject matter experts as thought leaders in your space, enhances your credibility, and helps you build trust with your audience.
Depending on your needs, we’ll create a custom package that will help your company establish its thought leadership through content marketing. The following deliverables are components of a thought leadership package:
Your company is filled with industry experts. It's our job to help you turn their expertise into content that builds your company's thought leadership. For all of our service lines, we do this by helping you identify key subject matter experts within your company and using our proven knowledge-sharing process to gather their unique insights. From there, we help you create engaging, relevant content that speaks to your target audience and positions your company as the go-to resource in your industry.
“Through my work with Influence & Co., my client is now seen as a thought leader in the financial and banking space, which has led to publications now proactively reaching out to my client for content. We’ve established a two-way relationship with media that is powerful and provides a lot of ROI.”
Each of our clients is paired with a dedicated account team that will help you generate content marketing results by strategizing, creating, and publishing content.
Your account team is supported by several other content marketing experts, including SEO specialists, directors of account services, graphic designers, publication and PR strategists, and writers, solidifying Influence & Co. as a powerful extension of your marketing team.