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Drive Content Marketing Results Through Thought Leadership

Guide to Content Marketing for Thought Leadership

Why You Need Content to Achieve Thought Leadership

Creating and publishing content positions your company’s subject matter experts as thought leaders in your space, enhances your credibility, and helps you build trust with your audience.

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Reach a New Audience
Thought leadership content published outside of your website (guest posts and press mentions) engages a new audience. Because this content is published on websites that your audience members read and trust, it helps build credibility with your target audience. Performing keyword research and optimizing on- and off-site content for search also helps you reach more people by positioning your insights in search results.
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Become a Go-To Expert
As you continue publishing content that your target audience finds valuable and helpful, you can elevate the personal brands of individuals in your company and solidify your company's position as a thought leader in your industry. As a result, leaders in your company are more likely to secure speaking engagements and award nominations and strengthen your thought leadership even further.
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Educate and Engage
When your thought leadership content is published in online publications, you have the opportunity to guide your audience members back to your website and educate them through in-depth, engaging blog content.

How We Help You Get Results

Depending on your needs, we’ll create a custom package that will help your company establish its thought leadership through content marketing. The following deliverables are components of a thought leadership package:

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Owned Media and Custom
Projects
Tech website audit & keyword research
Keyword Research and Analytics Reporting

Our foundational thought leadership packages start at $4,000 per month. 

 

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Leverage Your Company’s Knowledge

Your company is filled with industry experts. It's our job to help you turn their expertise into content that builds your company's thought leadership. For all of our service lines, we do this by helping you identify key subject matter experts within your company and using our proven knowledge-sharing process to gather their unique insights. From there, we help you create engaging, relevant content that speaks to your target audience and positions your company as the go-to resource in your industry.

“Through my work with Influence & Co., my client is now seen as a thought leader in the financial and banking space, which has led to publications now proactively reaching out to my client for content. We’ve established a two-way relationship with media that is powerful and provides a lot of ROI.”
Carey Uxa Morgan Owner at Uxa Morgan Strategies

KPIs We'll Use to Measure Thought Leadership Success

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Article
Finish Rate
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Social
Media Shares
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Content
Syndication
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Organic Brand-Building

Are you interested in using our services to help accomplish your company’s thought leadership goals?

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Your ICo. Team

Each of our clients is paired with a dedicated account team that will help you generate content marketing results by strategizing, creating, and publishing content.

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Your account team is supported by several other content marketing experts, including SEO specialists, directors of account services, graphic designers, publication and PR strategists, and writers, solidifying Influence & Co. as a powerful extension of your marketing team.

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Want to learn more about how our content marketing agency can provide a turnkey solution for your company’s content marketing efforts?

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