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Creating and publishing content that positions your company’s subject matter experts as leaders in your space, enhances your credibility, and helps you build trust with your audience is an essential part of building your thought leadership.

What We Offer

Depending on your needs, we’ll create a custom package that will help your company establish its thought leadership. The following deliverables are options in your thought leadership package:
Content-Marketing-Strategy
Content Marketing
Strategy
Guest-Contributed-Content
Guest-Contributed
Content
Public-Relations
Public
Relations
Owned-Media-and-Custom-Projects
Owned Media & Custom Projects
Content-Distribution-and-Audience-Nurturing
Content Amplification & Audience Nurturing
Technical-Website-Audit
Keyword Research & Technical Website Audits
Are you interested in using our services to help accomplish your company’s thought leadership goals?
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Client-Rocksauce-Studios
“Our partnership with Influence & Co started with a need to become thought leaders in the technology industry. We were working on various strategies in the public relations space, but nothing really felt right until we met the Influence & Co. team.

MICHAEL MANNING
CRO at Rocksauce Studios
Swoosh

Why Your Company Needs Thought Leadership Content

Establish-Trust-1
Establish Trust
& Build Credibility

Connect with your audience by showcasing what makes you an industry leader.
Create-Opportunities
Create
Opportunities

Build your professional brand to help land future speaking engagements, awards, and more.
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Educate
Your Audience

Distill complicated information and overcome objections in the sales process.
Educate-your-audience

Leverage Your Company’s Knowledge

We love to help companies with a lot of knowledge in a specific area turn that expertise into thought leadership content. We do this by helping you identify key subject matter experts within your company and using our proven content creation process to extract their unique insights. We use those insights to create content that builds thought leadership, and then we help you get that content in front of the right people online — whether that means publishing content on your blog or working through our publication relationships to get it published in an industry publication.

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Client-Gotham-Culture
“Building a brand as thought leaders in our space was critical to our business strategy. Influence & Co. provided structure and immediate outlets for us to achieve this goal. Secondarily, the team at Influence & Co. is a delight to work with, pushing and coaching to help me get the results I desire.”

CHRIS CANCIALOSI
Managing Partner and Founder at gothamCulture
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Content Marketing & Thought Leadership

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Reach a New Audience
Content published outside of your website (guest-contributed content and press mentions) engages a new audience. Because this content is published on websites that your audience members read and trust, it helps build credibility with your target audience.
Educate & Convert
Guide these new audience members back to your website, educate them via in-depth and engaging blog content, and convert them into leads via gated content.
Middle-of-funnel-educate-and-convert
Bottom-of-funnel-nurture
Nurture & Engage
Now that you’ve converted your website visitors into leads, you can deliver this contact information to your sales team to follow up with. You can continue to use your content to stay top of mind with your audience through email newsletters and drip campaigns, engage your social media followers, and answer questions during the sales process.

Your Team

Each of our clients is paired with a dedicated account team that will help you strategize, create, and publish your content.

Your team will consist of a(n):

Team-account-strategist

Account Strategist
Your account strategist is your main point of contact. This person oversees your content workflow and strategy.

Team-content-strategist

Content Strategist
Your content strategist is the master of your content. This person works to ensure that your content is engaging and effective.

Team-editor-2
Team-editor-1

Initial & Final Editors
Each of our clients is paired with two dedicated editors. Your initial editor ensures your content aligns with your strategy. Your final editor ensures your content is error-free.

Your dedicated account team is supported by several other Influence & Co. team members, including: client service managers, graphic designers, publication strategy experts, professional writers, and SEO specialists, solidifying Influence & Co. as a powerful extension of your marketing team.
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Let's Chat

Want to learn more about how our content marketing agency can provide a turnkey solution for your company’s content marketing efforts?

Tell us more about what you are looking for, and let’s start the conversation.