Influence & Co. is the leading provider of high-quality guest posts to online publications. We combine our editor-level relationships with our team of content marketing pros and custom content marketing software to make this process simple for our clients.
Millions of pieces of content are published every day. How can you ensure that your company’s content stands out? By meeting your audiences where they already are. Our proven strategy for creating content your audiences crave and publishing it in the online publications they already trust could be the spark your content strategy is missing.
Working with Influence & Co. has allowed us to break through the social media ceiling and find our way to the desks of editors at Forbes, Mashable, Inc., The Huffington Post, and Entrepreneur, just to name a few. With the expertise of Morgan and her team, we have benefited from reaching an audience we otherwise may not have reached so quickly and efficiently. From the software platform to the ease of relating our stories to the Influence & Co. editors, we are now a part of the conversation with publishers who have the exact market we needed to reach.
Chief Evangelist at Quote.com
We’ve spent more than seven years building meaningful, lasting relationships with editors at online publications. We have relationships with editors at publications in more than 20 industry verticals, from business and marketing to health and fitness to oil and gas and nearly everything in between. No niche is too small for our team of experts.
Each of our clients is assigned a dedicated team of four content marketing experts who will work with you to strategize, create, and publish content on a monthly basis. Our unique process for content creation puts our storytelling experts to work using your company’s subject matter expertise to achieve content marketing magic.
Our tried-and-true process takes the headache out of content creation without sacrificing the voice and stories that make your company stand out — and makes editors more likely to accept your content. Ninety-four percent of editors plan to increase or maintain the amount of guest content they publish, and the biggest reason for that increase is the desire to share fresh perspectives from experts like you.
We provide our clients access to proprietary software, ICo Core, that makes it simple to work with our team, breathes transparency into the work we create, and gives you access to analytics about how your content is performing.
In addition to custom analytics on ICo Core, we also use industry-leading software, including BuzzSumo, Moz, Google Analytics, and Searchmetrics, to arm our team with the best tools to create amazing content and analyze its performance.
“The Influence & Co. team genuinely cares about helping us get our thought leadership out to the right audiences at the right time. They approach each interaction with a solution-oriented mindset and really listen to what our needs and objectives are.
Founder and Managing Director of Acceleration Partners
We’ve worked with hundreds of companies, including:
A comprehensive content marketing strategy works to create a funnel of new business opportunities for you and your company. We start by engaging new leads with off-site thought leadership content, continue to educate them on-site via your blog, and help you capture their information through in-depth gated content.
Finally, we give you the tools to nurture and engage your audiences. This process arms you with leads who are primed and ready for your marketing messaging.
To help us create custom, results-oriented solutions for our clients, we bring together our service offerings in specific packages. Here are the goals we help our clients achieve: