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About Influence & Co.

We're on a mission to help companies achieve measurable business results through strategic content marketing.

The Influence & Co. Difference

At Influence & Co., strategy comes first. We work collaboratively with our clients to create industry-leading content that drives measurable business results.

How do we do it? We have a team of dedicated content marketing experts whose areas of expertise include content strategy, writing, editing, SEO, media relations, and design. These marketing pros work with clients to create content that works toward their lead generation, sales enablement, thought leadership, and SEO goals — providing analytics and strategy consultation along the way in our proprietary content management platform, ICo. Core.

Influence & Co. also has relationships with more than 1,000 publications in a variety of industries. Our media relations team has years of experience working with publication editors and media contacts to get our clients' insights placed in the publications their audiences read and trust.

 

Companies come to us looking to work toward a variety of goals. You can learn more about the primary goals we help clients achieve at the links below:

Lead Generation ⋅ Sales Enablement ⋅ SEO ⋅ Thought Leadership

Our Story

In 2021, Influence & Co. celebrated 10 years of helping companies reach their business goals through strategic, high-quality content.

Over the years, we've grown from a group of three working in a single room to a team of more than 50 marketing professionals, and Influence & Co. became a woman-owned business when Kelsey (Meyer) Raymond and a partner bought out her co-founder's interest in the business in 2018.

The company started in 2011 with a conversation between Kelsey and Brent Beshore. Brent, the founder of Permanent Equity, found that the companies he invested in were having trouble securing publicity. So he asked the question: "Is there a better way to gain exposure?" The answer: Influence & Co.

At the time, Kelsey and co-founder John Hall (now CEO of Calendar.com) had never heard of content marketing — they just knew that companies were craving a different kind of PR and marketing. So Permanent Equity funded the new business as one of its portfolio companies.

Traditional PR firms only provided industry experts with a periodic quote or a press release that few people actually read. So we developed a solution utilizing our thorough knowledge of the online publishing world. We’ve since grown into one of the leading providers of high-quality expert content to the world’s best publications.

Our evolution continued as we saw an opportunity to connect the dots in our clients' content strategies to deliver tangible results rather than simply create content in silos. We're now equipped to deliver measurable results for clients who are prioritizing lead generation, SEO, sales enablement, and thought leadership.

Our Core Values

At Influence & Co., our core values form the foundation on which we do our work and conduct ourselves every single day.

Treat Others With Respect

Trust and respect are key to all relationships, including those with co-workers and clients. So this value is at the heart of our business and our company culture.

Create an Autonomous yet Supportive Environment

We provide our employees with the resources and tools they need to be successful, and we empower them to take ownership of their roles while also offering plenty of support. This allows us to provide the very best service for our clients.

Evolve to Deliver More Value

We’re a group of lifelong learners, strategic thinkers, and trailblazers. Since Influence & Co. was founded, we’ve expanded our services and the overall value we can provide for our clients. And we don’t see this trend stopping!

Influence & Co. is easy to work with, they get up to speed quickly, they are great communicators, and they really care about helping you hit your metrics and goals.

Melissa Macatuno

Marketing Director at StarCompliance

I have been working with the Influence & Co. team for years, and they are always proactive and flexible, offer great suggestions based on my business needs, and are up-to-speed on the most current and effective ways to move my business forward.

Devin O'Loughlin

Global Chief Diversity, Equity, and Inclusion and Communications Officer at RAPP

I absolutely adore Influence & Co.! If everyone were as good at their jobs as Influence & Co., not only would they LOVE Sunday nights, but the world would also work so much better!

Tracey Wik

VP of Business Strategy at Harrison Assessments

We’ve been nothing but impressed with our experience thus far with Influence & Co. Their approach and especially our account team have been remarkable. They have made us think differently and more holistically about our digital and content strategies. In a short time, they’ve become the standard to which we compare and evaluate other future partners.

Amy Glass

Director of Marketing and Communications at CTG

    Interested in exploring the results we can drive for your company? Click here to choose a time and date for a free discovery call with our team.

    Equitable Opportunity Employer

    Influence & Co. is committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation, and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information, military and veteran status, and any other characteristics protected by applicable law.

    Let's Chat

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