Content plays a powerful role in helping your company turn qualified leads into customers. You can use content to educate and engage leads, nurture them, and address their questions and sales objections. This approach positions your organization as a helpful partner rather than simply a transactional company and primes your qualified leads to become your best customers.
Depending on your needs, we’ll create a custom package that will help your company equip the sales team with sales enablement content. The following deliverables are components of a sales enablement package:
Your company is filled with industry experts. It's our job to help you turn their expertise into content that builds trust with leads and converts them into customers. We do this by helping you identify key subject matter experts within your company and using our proven knowledge-sharing process to gather their unique insights. From there, we help you create engaging, relevant content that speaks to your target audience and positions your company as the solution for your leads' pain points.
"We’ve been nothing but impressed with our experience thus far with Influence & Co. Their approach and especially our account team have been remarkable. They have made us think differently and more holistically about our digital and content strategies. In a short time they’ve become the standard to which we compare and evaluate other future partners.”
Each of our clients is paired with a dedicated account team that will help you generate content marketing results by strategizing, creating, and publishing content.
Your account team is supported by several other content marketing experts, including SEO specialists, directors of account services, graphic designers, publication and PR strategists, and writers, solidifying Influence & Co. as a powerful extension of your marketing team.