Your prospective customers need content, and your marketing team is creating it. But is it the best content for those buyers during the sales process? And does your sales team know how and when to use it to nurture those relationships and close more deals? The right content can empower your sales reps and reduce hours of phone calls, email back-and-forths, and other touchpoints.
Your marketing team is responsible for a lot, but we'd guess that lead generation is probably its biggest priority. But you can't just create any kind of content and expect to generate scads of leads. You have to create the right kind of content for this particular goal, and you have to use it correctly. This guide will dive into what kinds of content you need to create in order to generate quality leads for your company.
Achieving true thought leader status means investing in efforts to position yourself and your company as solid and reliable resources for your audience and industry. High-quality content is essential to making this happen. This guide will dive into what kinds of content you need to create in order to become an authentic thought leader.
Discover what editors are looking for in the guest posts they publish. This report offers more than 15 pages of data-driven insights from editors at leading publications, as well as an analysis of more than 3.5 million pieces of content, to help you fuel your content strategy.
The most successful content marketers use a documented strategy to guide their efforts. This interactive checklist will help you create and document a strategy that aligns your team, defines your process, and drives your unique business goals.
Don't let distribution become an afterthought. Engage your audience and get the most out of each piece of content you create by leveraging the innovative content distribution tactics in this guide.
"Top of Mind" is the bestselling business and marketing book by Influence & Co. CEO John Hall. Get a free chapter preview of "Top of Mind," plus a custom worksheet that will help you begin using content to become top of mind with the audiences that matter most to you.
The process of becoming a thought leader is achieved through the execution of a purposeful, long-term strategy. The “8 Steps to Thought Leadership Through Content Marketing” whitepaper is designed to help you start your journey to thought leadership today.
Content marketing involves a lot of moving parts, so we simplified the process and distilled what you need into a four-step guide. Ensure your efforts actually help establish trust, build awareness, and generate the returns you need with this guide.
As audience demands for value in content marketing have risen, PR practices have evolved to meet them. Learn how to adapt with the free public relations guide.
Your content marketing assessment will help evaluate your current efforts, help you determine your true goals, and identify which content methods will help you meet them so that you can achieve the results you're after.
The Knowledge Management Template is a customizable tool to store important information about your company, its key leaders, and your customers. From the company’s origins to its customer pain points and press releases, this template will help you organize every detail necessary to save you time when creating content, both internally and externally.
The Editorial Calendar and Content Promotion Template is a customizable tool to store important information about the content you’re creating and sharing. From general content campaigns to LinkedIn repurposing, this template will help you organize your distribution efforts to save time when planning and sharing content.
What good is content if you aren't measuring its efforts? This template helps indicate which key metrics you should be keeping track of, makes data input easy, and will help your team decipher which content is helping you achieve your goals.
Don't let your content efforts fall flat by not facilitating a distribution plan. Get the most out of your content and see more engagement with our maximization checklist.