It doesn't matter whether content marketing is a brand-new concept for you or you're a seasoned content creator — this guide is the only one you'll ever need for content marketing. It covers the essential team members you'll need for your strategy, outsourcing vs. in-house options, the various pieces of content you should be creating, how to measure results, and more.
There are specific tactics you need to implement in order to ensure you're optimizing your content for search and doing everything necessary to put SEO at the forefront of your strategy. That's why we created a guide to help you make sure you have it all covered.
Your prospective customers need content, and your marketing team is creating it. But is it the best content for those buyers during the sales process? And does your sales team know how and when to use it to nurture those relationships and close more deals? The right content can empower your sales reps and reduce hours of phone calls, email back-and-forths, and other touchpoints.
Your marketing team is responsible for a lot, but we'd guess that lead generation is probably its biggest priority. But you can't just create any kind of content and expect to generate scads of leads. You have to create the right kind of content for this particular goal, and you have to use it correctly. This guide will dive into what kinds of content you need to create in order to generate quality leads for your company.
Achieving true thought leader status means investing in efforts to position yourself and your company as solid and reliable resources for your audience and industry. High-quality content is essential to making this happen. This guide will dive into what kinds of content you need to create in order to become an authentic thought leader.
Discover what editors are looking for in the guest posts they publish. This report offers more than 15 pages of data-driven insights from editors at leading publications, as well as an analysis of more than 3.5 million pieces of content, to help you fuel your content strategy.
Don't let distribution become an afterthought. Engage your audience and get the most out of each piece of content you create by leveraging the innovative content distribution tactics in this guide.
"Top of Mind" is the bestselling business and marketing book by Influence & Co. CEO John Hall. Get a free chapter preview of "Top of Mind," plus a custom worksheet that will help you begin using content to become top of mind with the audiences that matter most to you.
The process of becoming a thought leader is achieved through the execution of a purposeful, long-term strategy. The “8 Steps to Thought Leadership Through Content Marketing” whitepaper is designed to help you start your journey to thought leadership today.
Content marketing involves a lot of moving parts, so we simplified the process and distilled what you need into a four-step guide. Ensure your efforts actually help establish trust, build awareness, and generate the returns you need with this guide.
As audience demands for value in content marketing have risen, PR practices have evolved to meet them. Learn how to adapt with the free public relations guide.
Take this quiz to evaluate your content marketing strategy to determine whether you're actually creating the right content, using the right software, and using a process that works for you. This quiz offers up personalized recommendations to help you improve and implement the right strategy for your goals.
It’s just as important to contribute guest content to the right publications as it is to deliver the right message. Take this quiz to help understand which sites you should be contributing to.
The Knowledge Management Template is a customizable tool to store important information about your company, its key leaders, and your customers. From the company’s origins to its customer pain points and press releases, this template will help you organize every detail necessary to save you time when creating content, both internally and externally.
The most successful content marketers use a documented strategy to guide their efforts. This interactive checklist will help you create and document a strategy that aligns your team, defines your process, and drives your unique business goals.
The Editorial Calendar and Content Promotion Template is a customizable tool to store important information about the content you’re creating and sharing. From general content campaigns to LinkedIn repurposing, this template will help you organize your distribution efforts to save time when planning and sharing content.
What good is content if you aren't measuring its efforts? This template helps indicate which key metrics you should be keeping track of, makes data input easy, and will help your team decipher which content is helping you achieve your goals.
Don't let your content efforts fall flat by not facilitating a distribution plan. Get the most out of your content and see more engagement with our maximization checklist.
Use this free customizable content map to easily take a piece of valuable, gated content and turn it into numerous blog articles and guest-contributed articles.
Content strategies are only valuable when they return business results. Use this checklist to start implementing tactics that will drive results.
Watch our webinar with Sara Koller, director of account services at Influence & Co., and Devin O'Loughlin, VP of global communications at RAPP, to learn what it's like to work with Influence & Co. to execute on a content marketing strategy.
Watch our webinar with Influence & Co. Director of Special Projects, Carrie Watkins and Influence & Co. Vice President Brittni Ratliff to learn 5 things you can do right now to see results from your content marketing strategy.
Learn more about how you can tap into content marketing strategies, including SEO and content amplification, to generate measurable business results.
Watch our webinar to get answers to some of the most pressing questions on how to transition to a digital-first, educational strategy.
We are in an era (and really have always been) where people do not want to feel sold to. In this webinar, we explore how to build relationships with prospects through an educational approach fueled by content.