Content plays a powerful role in helping your company generate qualified leads. You can attract visitors to your website, educate and engage them with blog content, capture their contact information as they download valuable gated content, and then nurture them via email. This approach builds a sales pipeline full of educated, qualified leads who are primed to become your best customers.
Depending on your needs, we’ll create a custom package that will help your company generate leads through content marketing. The following deliverables are components of a lead generation package:
Your company is filled with industry experts. It's our job to help you turn their expertise into content that builds trust with your audience members and converts them into leads. We do this by helping you identify key subject matter experts within your company and using our proven knowledge-sharing process to gather their unique insights. From there, we help you create engaging, relevant content that speaks to your target audience and positions your company as the go-to resource in your industry.
"We've been an Influence & Co. client for over three years. We use the content we create together to fuel the email campaigns our SDRs send out to prospects. From our work with Influence & Co., we've also seen an average of 10 marketing-qualified leads come in each week as a result of the content we've created and pushed out through our blog and newsletter."
Each of our clients is paired with a dedicated account team that will help you generate content marketing results by strategizing, creating, and publishing content.
Your account team is supported by several other content marketing experts, including SEO specialists, directors of account services, graphic designers, publication and PR strategists, and writers, solidifying Influence & Co. as a powerful extension of your marketing team.