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Influence and Co.

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Generate Leads Through Content Marketing

Guide to Content Marketing for Lead Generation

Why You Need Content to Generate Qualified Leads

Content plays a powerful role in helping your company generate qualified leads. You can attract visitors to your website, educate and engage them with blog content, capture their contact information as they download valuable gated content, and then nurture them via email. This approach builds a sales pipeline full of educated, qualified leads who are primed to become your best customers.

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Reach Your Target Audience
Content published outside of your website (guest posts and press mentions) engages a new audience. Because this content is published on websites that your audience members read and trust, it helps build credibility with your target audience. Performing keyword research and optimizing on- and off-site content for search also helps you reach more people by positioning your insights in search results.
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Educate and Convert
As you continue publishing content that your target audience finds valuable and helpful, you can bring them back to your website, educate them via in-depth and engaging blog content, and convert them into leads via gated content.
nurture and engage
Nurture and Engage
Now that you’ve converted your website visitors into leads, you can deliver this contact information to your sales team. You can continue to use your content to stay top of mind with your audience through email newsletters and drip campaigns, engage your social media followers, and answer questions during the sales process.

Our lead generation packages start at $5,000 per month. 

 

Learn More About Pricing

How We Help You Get Results

Depending on your needs, we’ll create a custom package that will help your company generate leads through content marketing. The following deliverables are components of a lead generation package:

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Owned Media and Custom
Projects
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Keyword Research and
Technical Website Audits

Leverage Your Company’s Knowledge

Your company is filled with industry experts. It's our job to help you turn their expertise into content that builds trust with your audience members and converts them into leads. We do this by helping you identify key subject matter experts within your company and using our proven knowledge-sharing process to gather their unique insights. From there, we help you create engaging, relevant content that speaks to your target audience and positions your company as the go-to resource in your industry.

Are you interested in using our content marketing services to accomplish your company’s lead generation goals?

Get a Quote

KPIs We'll Use to Measure Lead Generation Success

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Referral and
Organic Traffic
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Return
Visitor Rate
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Average
Lead Score
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Lead
Conversions

Hear What Our Clients Have to Say

"We've been an Influence & Co. client for over three years. We use the content we create together to fuel the email campaigns our SDRs send out to prospects. From our work with Influence & Co., we've also seen an average of 10 marketing-qualified leads come in each week as a result of the content we've created and pushed out through our blog and newsletter."
Sarah Baier Inbound Marketing Manager at Sapper Consulting

Your ICo. Team

Each of our clients is paired with a dedicated account team that will help you generate content marketing results by strategizing, creating, and publishing content.

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Your account team is supported by several other content marketing experts, including SEO specialists, directors of account services, graphic designers, publication and PR strategists, and writers, solidifying Influence & Co. as a powerful extension of your marketing team.

Let's Chat

Want to learn more about how our content marketing agency can provide a turnkey solution for your company’s content marketing efforts?

Tell us more about what you are looking for, and let’s start the conversation.

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