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Content plays a powerful role in helping your company generate leads. From attracting qualified site visitors to converting, nurturing, and delivering warm leads to your sales team, content can help you create opportunity for your company.

What We Offer

Depending on your needs, we’ll create a custom package that will help your company generate leads. The following deliverables are options in your lead generation package:

Content-Marketing-Strategy
Content Marketing
Strategy
Guest-Contributed-Content
Guest-Contributed
Content
Public-Relations
Public
Relations
Owned-Media-and-Custom-Projects
Owned Media & Custom Projects
Content-Distribution-and-Audience-Nurturing
Content Amplification & Audience Nurturing
Technical-Website-Audit
Keyword Research & Technical Website Audits
Are you interested in using our services to help accomplish your company’s lead generation goals?
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Client-Lemonlight

“By sharing my experience with our target audience, our brand became more visible, and we established ourselves as thought leaders within our industry. This enhanced our credibility and, in turn, led to more customers. We've also explored other services they offer and all are equally as powerful.”

HOPE HORNER
Founder and CEO of Lemonlight

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Content Marketing & Lead Generation

Content marketing is a powerful way to help your company:

Create-inbound-funnel
Create an Inbound
Marketing Funnel

Learn how to set up your website and content strategy to capture leads.
Generate-warm-leads
Generate Warm Leads
Build trust and generate leads that are interested in your company.
Educate-your-audience
Educate Your Audience
Distill complicated information and overcome objections in the sales process.

Create a Funnel of Opportunity

Top-of-funnel-reach-new-audience
Reach a New Audience
Content published outside of your website (guest-contributed content and press mentions) engages a new audience. Because this content is published on websites that your audience members read and trust, it helps build credibility with your target audience.
Educate & Convert
Guide these new audience members back to your website, educate them via in-depth and engaging blog content, and convert them into leads via gated content.
Middle-of-funnel-educate-and-convert
Bottom-of-funnel-nurture
Nurture & Engage
Now that you’ve converted your website visitors into leads, you can deliver this contact information to your sales team to follow up with. You can continue to use your content to stay top of mind with your audience through email newsletters and drip campaigns, engage your social media followers, and answer questions during the sales process.

Amplify Your Results

Content marketing is a long-term strategy, but our amplification services can kick-start your results. We can help you expand your reach by delivering your content to potential customers via advertisements on platforms such as:

Linkedin
Linkedin
Facebook
Facebook
Twitter
Twitter
Google-adwords
Google Adwords

Your Team

Each of our clients is paired with a dedicated account team that will help you strategize, create, and publish your content.

Your team will consist of a(n):

Team-account-strategist

Account Strategist
Your account strategist is your main point of contact. This person oversees your content workflow and strategy.

Team-content-strategist

Content Strategist
Your content strategist is the master of your content. This person works to ensure that your content is engaging and effective.

Team-editor-2
Team-editor-1

Initial & Final Editors
Each of our clients is paired with two dedicated editors. Your initial editor ensures your content aligns with your strategy. Your final editor ensures your content is error-free.

Your dedicated account team is supported by several other Influence & Co. team members, including: client service managers, graphic designers, publication strategy experts, professional writers, and SEO specialists, solidifying Influence & Co. as a powerful extension of your marketing team.
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Let's Chat

Want to learn more about how our content marketing agency can provide a turnkey solution for your company’s content marketing efforts?

Tell us more about what you are looking for, and let’s start the conversation.