Influence & Co. offers companies a well-rounded suite of content marketing solutions — and all of those solutions start with strategy. Our content marketing experts work with you to understand your company’s goals, your target audience, and exactly what it is that sets you apart from others in your space. We combine that insight with your definition of success, the right metrics, and your expertise to develop a custom content strategy plan.
This documented content strategy ensures our organizations remain aligned and that we create content that works together toward your goals.
When you sign on for Influence & Co.'s content marketing services, the first step is developing an account strategy and a content strategy that are customized to your unique company and its goals. In the first 30 days, you and your dedicated account team will:
It might be tempting to just create pieces of content one at a time and release them into the wild. While it can be rewarding to get content published, you can't execute on a cohesive content marketing plan that works toward your business goals without having a strategy in place. That's where we come in. Influence & Co.'s proven approach to content strategy helps companies create content that works together toward a common mission. Your custom content marketing strategy will include:
Let us handle the heavy lifting of developing your custom content marketing strategy. When you sign on to work with Influence & Co., you unlock access to a dedicated team of content marketing pros who act as an extension of your marketing team.
Create content with purpose. Let us help you maximize your content marketing investment with a content strategy focused on achieving specific, trackable goals. To help us create custom, results-oriented solutions for our clients, we bring together our service offerings in specific packages. Click on your priority goal below to see how we can help you achieve measurable results.