Content Strategy Services

Influence & Co. offers companies a well-rounded suite of content marketing solutions — and all of those solutions start with strategy. Our content marketing experts work with you to understand your company’s goals, your target audience, and exactly what it is that sets you apart from others in your space. We combine that insight with your definition of success, the right metrics, and your expertise to develop a custom content strategy plan.

This documented content strategy ensures our organizations remain aligned and that we create content that works together toward your goals.

The First 30 Days of Our Partnership

When you sign on for Influence & Co.'s content marketing services, the first step is developing an account strategy and a content strategy that are customized to your unique company and its goals. In the first 30 days, you and your dedicated account team will:

Outline of a telephone floating above the outline of three people

Hold a kickoff call to
get to know one another

Nail down the first quarter's content topics

Hone your target
audience and goals

Determine which success
metrics you'll measure the
strategy against

Discuss how your company
and your account team will
work together

Ready for an inside look at what to expect during the first 30 days of our partnership?

Learn More About Our Client Experience

The Content Strategy Process

It might be tempting to just create pieces of content one at a time and release them into the wild. While it can be rewarding to get content published, you can't execute on a cohesive content marketing plan that works toward your business goals without having a strategy in place. That's where we come in. Influence & Co.'s proven approach to content strategy helps companies create content that works together toward a common mission. Your custom content marketing strategy will include:

Goals and target audience

Content topics for the next quarter

magnifying glass zoomed in on a check mark

Keyword research, if applicable

Your
next steps

Ready to start seeing results with content marketing?

Your Dedicated Content Marketing Team

Let us handle the heavy lifting of developing your custom content marketing strategy. When you sign on to work with Influence & Co., you unlock access to a dedicated team of content marketing pros who act as an extension of your marketing team.

Your Influence & Co. Team

Choose Your Priority Goal

Create content with purpose. Let us help you maximize your content marketing investment with a content strategy focused on achieving specific, trackable goals. To help us create custom, results-oriented solutions for our clients, we bring together our service offerings in specific packages. Click on your priority goal below to see how we can help you achieve measurable results.