We are a passionate group of marketers, SEO experts, writers, strategists, editors, and creatives. With backgrounds ranging from journalism to government to education to tech, we tackle the world of content marketing from all angles.
The Influence & Co. team works collaboratively across departments to help our clients achieve their business goals through strategic content marketing.
Each client is assigned a dedicated account team. This team works together to provide a personalized experience to best serve clients.
Our digital marketing team ensures our client relationships are set up to deliver comprehensive, measurable results. These SEO experts perform content audits, keyword research, and reporting to help our account teams create high-performing content that drives tangible results for clients.
The media relations team includes two primary roles:
Publication strategists develop industry- and audience-specific publication relationships. They regularly monitor analytics on content performance at those publications and help account teams strategize the best placement opportunities. Each client with guest-contributed articles in its package has a primary publication strategist assigned to its account.
We select an account team during the onboarding process after a signed agreement is in place.
Our directors of account services — the managers of our account teams — will meet with our VP of account services to determine the best team for each individual client's specific needs.
No, but once you are introduced to your account team members, you are welcome to view their LinkedIn profiles and discuss their experience during your kickoff meeting.
There is at least one senior-level member on every account team who has gone through additional training and certification in their role. The average tenure across our team is over four years.