We are a passionate group of marketers, SEO experts, writers, strategists, editors, and creatives. With backgrounds ranging from journalism to government to education to tech, we tackle the world of content marketing from all angles.
The Influence & Co. team works collaboratively across departments to help our clients achieve their business goals through strategic content marketing.
Each client is assigned a dedicated account team. This team works together to provide a personalized experience to best serve clients.
Our digital marketing team ensures our client relationships are set up to deliver comprehensive, measurable results. These SEO experts perform content audits, keyword research, and reporting to help our account teams create high-performing content that drives tangible results for clients.
The media relations team includes two primary roles:
Publication strategists develop industry- and audience-specific publication relationships. They regularly monitor analytics on content performance at those publications and help account teams strategize the best placement opportunities. Each client with guest-contributed articles in its package has a primary publication strategist assigned to its account.
We select an account team during the onboarding process after a signed agreement is in place.
Our directors of account services — the managers of our account teams — will meet with our VP of account services to determine the best team for each individual client's specific needs.
No, but once you are introduced to your account team members, you are welcome to view their LinkedIn profiles and discuss their experience during your kickoff meeting.
There is at least one senior-level member on every account team who has gone through additional training and certification in their role. The average tenure across our team is over four years.
I have been working with the Influence & Co. team for years, and they are always proactive and flexible, offer great suggestions based on my business's needs, and are up-to-speed on the most current and effective ways to move my business forward.
Devin O'Loughlin
Global Chief Diversity, Equity, and Inclusion and Communications Officer at RAPP
We’ve been nothing but impressed with our experience thus far with Influence & Co. Their approach and especially our account team have been remarkable. They have made us think differently and more holistically about our digital and content strategies. In a short time, they’ve become the standard to which we compare and evaluate other future partners.
Amy Glass
Director of Marketing and Communications at CTG
If we didn't use Influence & Co.'s services, what would we have to do? We would need to hire a dedicated PR person because I don't have the bandwidth at the moment to do it, and we'd need that person to have all the existing relationships. And that's a very hard person to find and a person who would cost a ton of money. I certainly see the value of the service that Influence & Co. provides. The team just continues to be very, very strong. I'm enjoying it.
Patrick Ward
Marketing Manager at Dogtown Media
I absolutely adore Influence & Co.! If everyone were as good at their jobs as Influence & Co., not only would they LOVE Sunday nights, but the world would also work so much better!
Tracey Wik
VP of Business Strategy at Harrison Assessments
Want to learn more about how our content marketing agency can provide a turnkey solution for your company’s content marketing efforts?
Tell us more about what you are looking for, and let’s start the conversation.
If you’re interested in contributing to our blog, click here.
hello@influenceandco.com | 573.999.0794 | Copyright Influence & Co. 2023 | Privacy Policy