Influence & Co.’s Content Marketing Services

Influence & Co. is uniquely equipped to handle a company’s full content marketing strategy. We’re able to make the biggest impact for companies that are looking to:

• Position their organization as a thought leader in its industry.

• Improve organic search rankings.

• Convert passive website visitors into marketing leads.

At Influence & Co., we’ve seen clients succeed by using the following tactics to create a robust content marketing strategy that accomplishes their sales and marketing goals.

Overview of Our Services

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Blog Posts
Search-optimized articles that are up to 1,000 words and offer unique insights on a specific topic from your subject matter experts. Blog posts are published on your company blog, and they work toward SEO, thought leadership, lead generation, and sales enablement goals. 
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Case Studies
Designed one- to two-page analyses of work your company has completed for customers that highlight the processes and successes of your partnership. 
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Content Audits
Our digital marketing team dives deep into your website structure and on-site content to review performance, suggest improvements, and present new ideas for your content strategy. 
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Content Management System Services
Influence & Co. publishes your blog content to your content management system with our “final mile” services. Social media posts are also written and scheduled to promote the finished piece.
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Email Drip Campaigns
Series of emails that automatically follow up with leads after they download an offer on your website. They’re typically paired with gated whitepapers, e-books, or guides. 
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Guest Posts
Search-optimized articles that offer unique insights from your subject matter experts that are published in publications your audience reads. 
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Keyword Research
An audit of the keywords your website is currently ranking for, keyword opportunities your company should pursue, and keywords your competition ranks for. 
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Landing Pages
Designated pages on your website to encourage visitors to download gated content and capture leads’ information.  
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Newsletters
Designed email newsletter templates and packaged content delivered regularly to your audience’s inbox. Newsletters incorporate both educational and engaging elements. Influence & Co. has MailChimp, Constant Contact, and HubSpot capabilities.  
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Pillar Blog Posts
Essential to an SEO strategy, these in-depth foundational blog posts are optimized for search and cover all aspects of a topic on a single page of your website.
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Press Retainer
Dedicated hours from Influence & Co.’s media relations team that are spent strategizing and pitching your company’s subject matter experts’ unique insights and company news in order to gain press coverage.  
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Press Releases
Official statements — typically no more than two pages — that communicate specific information about an event, circumstance, product launch, etc. These are typically sent out through a wire service. Influence & Co. may also use these in pitches to media contacts.
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Quarterly Analytics and SEO Reporting
To communicate the impact of your content strategy, Influence & Co. provides a quarterly analytics report for your website, along with an SEO report that includes keyword rankings and domain information. Reporting also includes recommendations for how to modify your content strategy to have the biggest impact on your goals based on the results we’re seeing. Quarterly reporting is a required component of our work with clients.
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Social Media Collateral
Written copy for social media posts for each piece of content we create together that you can use to promote your content across your preferred social media platforms.
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Technical Audits
Audits of the back end of your website to ensure your content has the chance to be found successfully by search engines.
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Whitepapers
Also called e-books or guides, whitepapers are in-depth pieces of content that are delivered as designed PDFs. When published, whitepapers are typically housed behind a contact form and can be downloaded in exchange for personal information, such as an email address. These are a great tool for lead generation.

In your first 30 days, Influence & Co. will document the content creation plan for our partnership.

Custom Content Marketing Software

We developed proprietary content marketing software, ICo. Core, to streamline and enhance your experience with us. You and your team can log in from anywhere at any time to see exactly what our team is working on for you — a feature that breathes transparency and accountability into the work we do for your company.

Our custom content analytics give you valuable insight into how your content is performing. The platform also sends updates via email to ensure you’re always in the loop about your company’s content.

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