The Sales Resource Library

Case Studies

Trying to envision what it would be like to work together? Check out these case studies to get a taste of what it's like to work with our team, learn what goals we can help you accomplish and see examples of our work.

Build Executive Brands

ICo + Hawke Media

Influence & Co. worked with leaders at Hawke Media to lead conversations in their industry, build their executive brands, and publish content in leading online publications like Entrepreneur and The Huffington Post.

Generate Opportunities

ICo + Yeti.co

We worked with team members at Yeti to generate awareness about their service offerings, take their owned media to the next level, and establish their internal leaders as thought leaders in their industry.

Communicate Expertise

ICo + Gravity Media

Although Gravity had already developed a successful client base and received numerous press mentions, Yuriy teamed up with the Influence & Co. team because he wanted to position Gravity as an industry leader in multicultural marketing.

Become A Columnist

ICo + gothamCulture

The work that we did with the founder at gothamCulture landed him a regular column at Forbes.

Promote The Brand Mission

ICo + Rocksauce Studios

Through our partnership, Rocksauce Studios has published more than 56 pieces of content across 28 publications, reaching an audience of more than 43 million readers on social platforms.

Build Brand Credibility

ICo + Epharmix

Epharmix partnered with Influence & Co. to create thought leadership content that would help establish the company as an industry leader among physicians and chief medical officers in the healthcare tech space.

Position As Thought Leaders

ICo + Acceleration Partners

Through our partnership, Acceleration Partners has published more than 112 pieces of content across 55 publications (including Fast Company, Entrepreneur, HubSpot, Success Magazine, and Adweek), earning more than 47,000 shares and reaching an audience of more than 52 million readers on social platforms.

Drive Brand Awareness

ICo + Quote.com

Through our partnership, Quote.com has published 133 pieces of content across 68 publications (including Forbes, Mashable, Inc., The Huffington Post, and Entrepreneur), earning 67,000 shares and reaching an audience of 85 million readers on social platforms.

Working with us

Once you've got your team on board with content marketing, it's important to know who you'll be working with. Check out the resources below to find out more about what it's like to work with Influence & Co., the services we provide, and the recognition we've received from clients and fans alike.

Press and Awards

Influence & Co. Press and Awards

Through press that's been published about our company in influential publications, prestigious industry awards, and consistent thought leadership content, Influence & Co. has become a true leader in content marketing.

Your Influence & Co. Team

The Team and Process

We've developed a time-tested process called knowledge extraction that uses a strategic Q&A format to extract your invaluable expertise — your differentiating factor — and infuse it into each piece of content we create for you.

Our Services

What We Offer

This helpful one-pager details the services Influence & Co. currently offers — as well as those that are not currently in our catalog currently but are being considered — and our process for delivering these services.

our software makes it easy to work with our team

We've created custom software that makes it easy to work with us, increases our transparency, and gives your team access to valuable analytics about your content's performance. Learn more about how our software enhances our clients' relationship with our team.

See Our Software In Action

Our Custom Software Makes It Easy to Work With Us

Our custom content marketing software makes it easy for our clients to work with us. This video showcases how it enhances our clients' experience with us.

See Your ROI with ICo Core

ICo Core Enhances Our Clients' Experience With Us

This blog post outlines a few key features within ICo Core that empower our team to use data to foster better content creation.

helpful topics

Need hard facts to convince your team that content marketing is one of the best ways to drive your business goals? Check out these topics below, which cover everything from what content marketing is to how we pitch to publications.

Scale your content effectively

Scaling Your Content Efforts: Hire or Outsource?

You’re sitting in your monthly marketing meeting, going over notes, and discussing the need to produce high-quality content more consistently. Let’s lay the options out on the table, shall we?

Make the Case for Content Marketing

45 Stats That Make the Case for Content Marketing ROI

With the field of content marketing constantly evolving, it’s important that you can show how and why your company needs to improve its content efforts as well as how your initiatives will pay off.

Get On Board With Content Marketing

21 Stats Bound to Get Your C-Suite on Board With Content Marketing

Convincing your boss or C-suite that content marketing is right for your company has been a challenge to say the least. You’ve gone back and forth, but the conversation simply hasn’t gone anywhere.

Tailor Your Content to B2B Buyers

3 Eye-Opening Stats on B2B Content Consumption

Today's buyer consumes about five pieces of content before he or she is ready to be contacted by a sales rep. So simply serving marginal content with catchy titles in hopes of capturing leads won’t necessarily drive sales. Marketers need to deliver high-quality content that draws buyers down the funnel. Only then can content marketing tactics generate a positive return.

Establish a Long-Term Vision

The Time Value of Content: How Long-Term Growth Boosts ROI

Too many companies fall short with content because they fail to invest in the long term. But you’re never going to see the results you want by throwing up a few blog posts and hoping for the best.

Make a Case for content