Access the slides from my session at INBOUND 2018 "The Secret to Creating Sales Enablement Content That Drives Results for Sales and Marketing Teams."
Your content marketing assessment will help evaluate your current efforts, help you determine your true goals, and identify which content methods will help you meet them so that you can achieve the results you're after.
Want to start enabling your sales team with content but don't know where to start? Connect with one of your content marketing experts about your current content efforts, challenges, goals, and more.
Content marketing is a powerful tool to fuel your sales process. The key to using that tool effectively is sales and marketing alignment. Here are seven ways to bring your teams together and create high-quality sales enablement content.
Need some help improving your inbound sales performance? Here's a case study on how Influence & Co. doubled our inbound sales calls in just six months and improved our customer service along the way.
In sales, your day-to-day performance is measured on results. Here are some reasons why our sales team uses Hubspot to keep us on track with our goals.
Data is a content marketer’s best friend. Data can tell you everything you need to know to target your audience and engage them with the content they want.
The main goal of your content marketing should be to empower your sales team. Here's some ways your sales team can benefit from using your content effectively.