It was important for us to first build some earned authority online for CEO Erik Huberman and COO Tony Delmercado. To establish a healthy, consistent online presence, Hawke enrolled in our Executive Branding package. The package includes two pieces a month of earned media, consisting of a mix of entrepreneurial content and marketing and e-commerce topics to ensure we target the appropriate audiences. We also established a dual focus on impressive publications to help build credibility and impactful publications to really zero in on Hawke Media’s specific audience and to drive potential clients back to its site.