It was important for us to first build some earned authority online for CEO Erik Huberman and COO Tony Delmercado. To establish a healthy, consistent online presence, Hawke enrolled in our Executive Branding package. The package includes two pieces a month of earned media, consisting of a mix of entrepreneurial content and marketing and e-commerce topics to ensure we target the appropriate audiences. We also established a dual focus on impressive publications to help build credibility and impactful publications to really zero in on Hawke Media’s specific audience and to drive potential clients back to its site.
Along with the Executive Branding package, we find and vet applicable award opportunities for Hawke Media, applying on its behalf for up to 10 awards a year in order to promote its expertise and expand its credibility.
“Formalizing my thoughts/philosophies has helped further refine and improve some of our processes and company culture as I articulate the things we’re doing well and what pitfalls to avoid in emulating some of the same programs.”
Through this partnership, Erik has been able to consistently produce content and prove to peers, followers, and potential clients that he’s an industry leader with his finger on the pulse of industry trends.
They both have seen their content serve as a great social validation tool and lead to increases in PR opportunities. Because their content is so robust and widespread, they’ve managed to use it in their hiring process to grow their team and retain high-quality talent.
Tony sees our partnership as a valuable accountability tool. We have helped him prioritize fresh content and have challenged him to continuously think critically and consciously about what his position demands.
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