In order to achieve these goals, we focus on creating three guest-contributed articles per month, targeting key publications that Acceleration Partners’ audience of marketing leaders, CMOs, business development professionals, entrepreneurs, C-suite executives, and publishers reads. This cadence allows us to consistently focus on each thought leader, creating topics that position each as an expert in general business and the performance marketing space, including affiliate and influencer marketing. We also focused on promoting the key term “performance partnerships” by linking to one of Acceleration Partners’ relevant blog posts in its published articles and using the anchor text “performance partnerships.” This is an ongoing strategy that will continue to promote Bob’s book and contribute to making Acceleration Partners the owner of that term.