Frequently Asked Questions
What if I’m not a good writer?
Have you ever worked with someone in my industry?
How does Influence & Co differ from a PR firm?
How long does it take to build up my credibility so top-tier publications want my articles?
Q: How does pricing work?
A.You’ll sign up for an all-inclusive monthly package at a fixed rate, so there are no surprises. The only extra cost is a one-time onboarding fee.
Pricing is tailored to each client, based on the number of people represented, the number of articles published per month, and other services the client wishes to include. Account service hours, content creation, editing, publication, and promotion after publication are all included in your monthly fee.
Q: Where will I be published?
A.You will always appear in publications that reach your target market, build your credibility, and provide true value to you and your brand.
We work with a wide range of publications, from smaller niche sites, like Under30CEO, to more mainstream publications like Forbes. We know these publications inside and out, so we can determine where you’ll get the most engagement, interaction, and value. Your account strategist will explain why each publication will add value and build your credibility before the article ever goes live.
Q:What if I’m not a good writer?
A.Writing doesn’t have to be your expertise because it’s ours! We just need your specialized industry knowledge to craft your responses into high-quality, original articles that reflect your unique voice. You simply need to be able to communicate your expert knowledge in a written response or over the phone. Don’t worry about grammar or composition — our writing team will take your knowledge and create articles that maintain your personality, expertise, and voice.
Q:Have you ever worked with anyone in my industry?
A.We’ve worked with a wide range of industries and clients, including a celebrity wrangler, the founder of an at-home energy generator company, and a Fortune 500 company. We’ve most likely encountered clients and publications in your industry; if we haven’t yet, we’re up for the challenge. No matter how narrow or technical your niche is, we will be able to develop the necessary relationships to build your credibility as an expert in your field.
Q:How does Influence & Co differ from a PR firm?
A. Traditional PR firms work to get clients mentions or quotes in publications. We believe that full-length, original content from you is much more valuable. We focus on creating high-quality content with your byline to establish you as a thought leader within your industry. Traditional PR firms will pitch publications and say whatever happens, happens. Because of our media relationships, we can actually tell you how many bylines you can expect.
Q:How do you track ROI?
A.ROI is different for every client, but the biggest return on investment we see are the long-term effects of building credibility as an industry thought leader.
Q:How long does it take to build up my credibility so top-tier publications want my articles?
A.It takes time to build genuine credibility, and every client will have slightly different results. Normally, clients work with us for at least six months before we send their articles to larger publications. Small niche publications and big, mainstream publications serve different purposes within your brand-building strategy. Highly targeted niche sites reach and engage with your audience in a very personal way, and the top-tier publications act as credibility badges.
Q:When is the right time to start the service? Should I wait until after the launch of my website or business?
A.Right now! Even if you’re in the pre-launch stage or redoing your website, the sooner you start building your brand and authoring quality content, the better. By the time you are ready for a huge media push, you already have a good background of content to build from.
Q:How do you measure success?
A. At Influence & Co, our goal is to raise our clients’ credibility and visibility online so they are viewed as thought leaders and industry experts among their peers, clients, and potential customers. We measure our success by your success in achieving your business goals. Measurable indicators of client success may include increased website traffic, higher page rank, social shares, new clients as a result of being published, new investors, and higher brand visibility online.
