You’re probably wondering what kind of opportunities we create by highlighting your expertise. The benefits of Influence & Co services are different for everyone.
Here’s a short list of benefits our clients have received from working with us.
Trust is at the heart of all business relationships. When you get an article published or win an award, the publication is essentially endorsing you as an expert within your industry. Expert status builds your credibility, and credibility builds trust.
What people see when they search your name on Google matters. The more articles you have published under your name, the more third-party sources you have referencing you in a positive light.
You have a great message to share. Getting articles published lets you take your message public and shows potential clients that people care about what you have to say. When people perceive you as a thought leader, you gain a reputation as the best in your field.
Whether it is your personal or professional brand, publishing articles and winning awards increases brand equity and awareness. Appearing in industry publications gets your brand in front of the right audiences and boosts credibility.
Publishing (Content Marketing)
You’ve heard of article marketing and content marketing. Both are non-promotional, organic ways of advertising that are a huge side benefit of getting articles published and winning awards.
You may be an expert, but if people can’t find you online, how will they know?
Getting articles published helps keep your brand top of mind and showcases your specialized knowledge.
Spread Effect for Social Media
When you get an article published or win an award, it gives you valuable, original content to share on your social platforms. More people read and share your content within their networks, creating a spread effect.
Oh, and there is one more benefit: It feels really good to see your thoughts and expertise published online!
If you’re ready to feel special and add value to your business, apply now!